The internet has provided a world wide market place in which all businesses
can profit from huge exposure never before possible under traditional advertising
media. In the USA alone, there are a 165.7 million internet users. While many
businesses are still hoping that the internet is a fad that will eventually “go
away”, those that have embraced the web and utilized it in their marketing
strategy are reaping the rewards. Unfortunately, short of Armageddon, the web
is here to stay so how can your business break into this market?
First of all, you have to understand the consumer’s point of view. The
internet has provided immediate, world wide visibility for even the smallest
business. Consumers now have the benefit of greater choice but instead of 40
shops in the mall, there are now millions of web sites within which to find
what you’re looking for. Without search engines, finding what you’re
looking for can be like looking for a needle in a hay stack (that you can’t
see). A search engine provides listings of web sites in a ranked order of relevance
based on a key phrase that a user has typed in. Typically, a consumer will
only look at the first 1 or two pages of search engine results. With roughly
10 web sites per page and sometimes millions of relevant web sites being found,
how do you ensure that you are found?
Web promotion is the business of making a web site rank highly in the search
engines so that it appears when a user searches for its service or product.
There are many different web promotion techniques that can be employed to bring
internet traffic (customers) to a web site. Keyword research forms the basis
of web promotion, providing the data on the phrases (key terms) that are relevant
to your business and that have many people searching on them. It is of no use
an antique dealer promoting “antique furniture” when “Louis
XV tables” is what people are typing in to search engines.
More information
on website promotion
